For creative and digital agencies

Chat is the interface.
Intelligence is the product.

ScopeLoop runs the discovery conversation, turns what the client actually said into structured evidence, rates whether the work is worth pursuing, prices it against your own closed projects and drafts the proposal. One system from first enquiry to kickoff.

Five free intakes a monthNo credit cardIt stops at kickoff
Harbour Mill · discovery sessionReading
Conversation
What is the one thing the current site fails to do?
Direct bookings. Everything goes through the aggregators and we lose 18% on every room.
Then the booking flow is the project, not the brand. Roughly what is 18% of a year?
Around £140k. We have signed off up to £60k to fix it, and I sign it off.
Client is typing
Extracted evidence5 / 5
project_typeBooking flow rebuild
scopeRates, availability, checkout
budget£60,000 signed off
decision_makerIn the conversation
timelineBefore spring season
★★★★Strong fit
£48,000 – £62,000· likely value
High confidence · 82%
Proposal drafted — two phases, fee band attached
Built for agencies that sell fixed scope
Design studiosDevelopment shopsMarketing agenciesBranding & content teamsIndependent consultants
Priced from your own work
Your closed projects are the comparables, never an industry average.
Your brand, not ours
Every client-facing surface renders in your logo, type and colour.
Your data stays yours
One workspace, one tenant. Handling is documented, not badged.
It ends at kickoff
No time tracking, no project management, no CRM ambitions.
01 / The idea

Chat is the interface. Intelligence is the product.

A chatbot answers questions. ScopeLoop is doing something else while it talks: reading each answer against your services, your prices and your past projects, and writing structured evidence you can act on. The conversation is the easy half.

northgate.studio/discover
Client view · your brand
Northgate
You mentioned the current site was built in-house. What is the single thing it fails to do today?
Client
Direct bookings. Everything goes through the aggregators and we lose 18% on every room.
Flagged as a commercial driver
Then the booking flow is the project, not the brand. Roughly what is 18% of a year for you?
Client is typing
What the model is asked to return
understoodWhat it just heard, in one line, so the client is never left guessing.
next_messageOne question, shaped by every answer before it.
extracted_factsThe delta only — merged server-side, never overwriting something already known.

The conversation is handed to the client before it is written to the database. Nobody waits on our bookkeeping.

The client knows it is an assistant

The discovery surface renders in your brand and says plainly that it is running intake for you. Hiding it would be the fastest way to lose the trust the conversation depends on.

Three personalities, structurally different

Modern, creative or corporate. Different question sets and different surfaces, not one template recoloured.

02 / The workflow

Five stages. Nothing re-typed between them.

The evidence captured in the first conversation is the same evidence that scores the opportunity, prices the proposal and briefs delivery.

Discover

9 questions · answered in the client's own time

Send a link or embed the widget on your own site. One question at a time, in your voice, each one shaped by the answer before it. The client never fills in a form.

SURFACELink or widgetMicrosite you send, or a bubble on your site.
PERSONALITYThree, structurally differentModern, creative or corporate — not one theme recoloured.
BRANDINGYours throughoutLogo, type and colour. The client never sees ours.
03 / Qualification

The answer you need is whether to bother.

Every completed session gets a rating out of five, the reasoning behind it, a likely value from your own rate card, and a stated confidence. Low confidence says so rather than dressing up a guess.

★★★★★Pursue nowThe strongest kind of lead you get.
★★★★☆Strong fitWorth prioritising this week.
★★★☆☆Worth a callReal, but gaps remain.
★★☆☆☆Weak fitQualify further before investing time.
★☆☆☆☆DeclineNot a fit on the evidence given.
★★★★

Strong fit

Worth prioritising this week.

They named a commercial driver, a signed-off figure and their own authority to spend it in the same conversation. The scope resembles three projects you closed profitably in hospitality. Timeline is the only soft spot: spring is stated as a preference, not a deadline.

Likely value
£48,000 – £62,000

Estimated from your rate card and past closed work.

High confidence82%

Backed by specific answers on scope, budget and timing.

Do this next

Send the draft this week while the aggregator commission is still the number on their mind. Pin the timeline before you commit the team.

04 / Proposal

The draft is waiting when the call ends.

Scope, phases, deliverables, exclusions and fee, written from the transcript and your own past proposals. You edit rather than start.

01Scope written from what the client said, quoted back to them
02Exclusions drawn from where your past projects overran
03Fee presented as a band, with the comparables that produced it
04Sent, viewed, accepted or declined — tracked, then handed over
Proposal · draftNot sent

Harbour Mill
Direct booking experience

The problem, in their words

“Everything goes through the aggregators and we lose 18% on every room.”

Phase one — booking flow

Rate display, availability, checkout, confirmation. Four weeks.

Phase two — brand system

Identity applied across the site and the confirmation sequence.

Not included

Property photography, PMS migration, ongoing rate management.

Fee band£48,000 – £62,000
05 / Kickoff

Delivery starts with the context already organised.

When a proposal is accepted, ScopeLoop writes the handover — everything delivery needs that never made it into the proposal. Then it stops. Nothing here tracks progress, because the moment it did, this would be pretending to be a project tool.

Where it ends

It is not a CRM. It does not manage the project, track time or invoice. It hands the pack to wherever the work actually gets run, and gets out of the way.

Kickoff pack
Harbour Mill · accepted 2 days ago
Won
The client owes us
PMS credentials and rate feed accessBlocking
Nothing in phase one can be built against a live rate until this exists.
Room photography, current set
Explicitly excluded from scope — confirm they have it.
Risks we flagged during discovery
Spring was stated as a preference, not a deadline. It will harden the moment work starts.
Aggregator contracts were never mentioned. Check for exclusivity before promising direct-rate parity.
Send the handoverDownload pack
06 / Agency Brain

It gets better because it knows your agency, not because the model got bigger.

Import your own site and ScopeLoop builds the Brain: what you sell, what it costs, who you are good for, and what you decline. Every discovery conversation is written against it, and every closed project sharpens it.

What the Brain holdsimported from northgate.studio
Services, priced7 · fixed & day rate
Past projects with outcomes34 · won / lost
Proof — case studies, testimonials12
Smallest project you take£18,000
Work you decline4 rules
Poor-fit signals6
Tone of voicecaptured
Agency Intelligence · what it learns back

Your hospitality work wins at more than twice the rate of your retail work, and you under-quote checkout builds by roughly a fifth.

Win rate
41%
of proposals sent
Quote drift
−19%
under, on checkout work
Median decision
9d
proposal sent to answer
Win rate by sector
Hospitality62%
Professional services38%
Retail24%

Figures shown are from the seeded demo agency, not a customer.

07 / Capabilities

Eight parts of one system.

Discovery isn’t one feature bolted onto a form — it’s a straight line from a prospect’s website through the conversation, the evidence it produces, the verdict, the proposal and the handover. Nothing below is a mock-up of a plan; it’s what the running product actually does at each step.

Who signs this off?I do.
Extracting
decision_makerpresent
budget£60,000
AI discovery

One question at a time, in your voice, shaped by every answer before it — and it is already reading each answer for the facts that matter while the client just sees a conversation.

northgate.studio
“We work with independent hospitality groups.”
“No published rates. Three case studies.”
Prospect research

Paste a domain and it reads their site before you ever speak — claims about the business, each with the sentence it came from.

“Everything goes through the aggregators and we lose 18% on every room.”

commercial_driverconfirmed
Evidence extraction

Loose talk becomes named fields, merged turn by turn. An empty answer never overwrites something already known.

Strong fit82% confidence
Qualification

One to five stars with the reasoning, a likely value from your own rate card, and a stated confidence.

DraftNot sentReady
Proposal generation

Scope, phases, exclusions and a fee band, drawn from the transcript and your own past proposals.

Discovery
9 of 9 answered
Kickoff pack
Nothing lost
Kickoff handover

What each side owes, what is blocking, and every risk flagged during discovery. Then it stops.

Start your brief
Embeddable widget

One script tag puts discovery on your own site as a bubble. Scroll-locked, full screen on mobile, and it cannot leak styles either way.

EMEllis MordauntOwner
JRJo RhysAdmin
SKSana KaurMember
Team and roles

Owner, admin, manager and member. Everyone sees the same opportunity, and nobody can act on a role they do not outrank.

08 / The workspace

What using it actually feels like.

Three questions, in the order you ask them each morning: what is waiting on me, what is the pipeline worth, and what happened while I was away.

app.scopeloop.com/dashboard
Command Center
23 / 30 intakesOpen discovery page
Good morning, Ellis.
Two things need you. ScopeLoop is working on two more.
Open pipeline£214k£186k – £242k · 6 live
Qualified11ready to contact
Proposals out31 viewed, no reply
Needs you2oldest waiting 3d
Today2 items
Proposal waiting on yousent 2d ago
Harbour MillDirect booking experience£48k – £62k

Drafted from the discovery conversation. Opened twice, no reply yet.

Review proposal
Needs your judgementwaiting 3d
Ravenhill GroupDiscovery complete · unrated

ScopeLoop could not decide this one on its own. Budget was stated clearly, but the scope they described contradicts the timing they gave.

Open opportunity
In flightlive
Analysing northstar.iopage 7 of 14
Writing proposal — Brightlinestarted 40s ago
Pipeline
Discover18conversations started
Understand11evidence complete
Qualify7rated 3★ or better
Propose3drafted or sent
Kickoff2won, not handed over

The workspace is dark because it is a decision surface, not a document — verdicts, figures and queues. Everything your client sees stays light and in your brand.

09 / The discovery page

Your client never sees a form.

They open a page in your brand and answer in their own words. Three templates render the same conversation — choose one, set a colour and a logo, and it is yours. Send it as a link, or embed the same conversation on the site you already have.

The Modern SaaS discovery page: an agency headline beside a consultation card asking its first question.
Modern SaaS

Product and platform teams. Quiet, spacious, and the default.

The Creative discovery page: heavy display type, a running services marquee, and the brief open beside it.
Creative

Studios who would rather be remembered than ranked.

The Corporate discovery page: a serif headline and a structured consultation record in two columns.
Corporate

Consultancies answering to more than one stakeholder.

Answers, not fields

Each question follows from the last one they answered. A form asks all seven of everyone, and gets four back.

Your brand, not ours

Template, colour, logo and wording belong to the agency. Nothing on the page carries our name.

A link or a widget

One address you can send, or the same conversation in the corner of your own site. It is one session either way.

Every answer arrives as evidence on the brief you read. Your client is only ever having a conversation.

10 / Plans

Priced on completed intakes, not seats.

A client who opens the page, types one line and leaves costs you nothing. Only completed conversations count.

Free

Trying it on real enquiries

Free
Start free
5 client intakes a monthAI discovery conversationsOpportunity briefs and verdictsYour branding on the discovery page
Starter

A steady trickle of enquiries

$49/mo
Choose Starter
30 client intakes a monthEverything in FreeAgency Brain and website importProposals with pricing intelligenceKickoff packs and handoff
Most agencies
Growth

When enquiries are the constraint

$99/mo
Choose Growth
150 client intakes a monthEverything in StarterAgency Intelligence and outcome learningEmbeddable widget for your own siteOutgoing webhooks
Scale

High volume, no limits

$199/mo
Choose Scale
High-volume client intakes (fair-use)Everything in GrowthPriority supportOnboarding help with your Agency Brain

Plan names, prices and features render from plans.ts. We do not sell unlimited AI — Scale is generous fair-use headroom, not a promise the backend cannot meter.

11 / Questions

The ones agencies actually ask.

Yes. The discovery surface renders in your brand and says plainly that it is an assistant running the intake for you. Hiding it would be the fastest way to lose the trust the conversation depends on.

Stop writing proposals
on a Sunday.

Five free intakes a month, no credit card. Point it at your own site and it will know what you sell before your first conversation.